Ad Solutions worth Yodeling About

Future-proof audiences. Massive scale. Mind-blowing performance. Now there’s a reason for an exclamation point.

Why Yahoo

A DSP with the best of both worlds

The transparency of the open internet, with all the scale of a walled garden. We're kind of the whole package, if we do say so ourselves.

Yahoo DSP

Identity at the core

No ID, no problem. Our future proof identity solutions are built on first-party data to help you find the right audience in a cookieless world, and beyond.

Identity Solutions

The Oracle

Stay up on the latest news, insights and inspiration. We’re talking about AWE-some stuff.

Explore now

Are you ready for an identity-constrained future?

Read the infographic

Unlock better ad performance with top-notch creative

Read the infographic

Events

Cannes Lions Festival of Creativity 2023
June 19, 2023
|
Cannes, France
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Events

Jun
19
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Our story

Not your parents’ ad tech

We may have been around the block a few times, but with age comes wisdom, and we're using that wisdom to build the future of ad tech. Email. Search. Real-time media. Yahoo didn't just pioneer the foundation of the web we know today. We humanized it.

Get to know us

Don't just take our word for it

Learn how our solutions have helped global brands reach their audiences in unexpected ways.

Get inspired
Marriott
Bud Light
Saks
PUMA
Walmart
Toyota
DAZN
W Hotels
EA
Purple
McDonald’s Canada
BuzzFeed

Some things to Think About

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