Ad Solutions worth Yodeling About

Future-proof audiences. Massive scale. Mind-blowing performance. Now there’s a reason for an exclamation point.

Why Yahoo

A DSP with the best of both worlds

The transparency of the open internet, with all the scale of a walled garden. We're kind of the whole package, if we do say so ourselves.

Yahoo DSP

Identity at the core

No ID, no problem. Our future proof identity solutions are built on first-party data to help you find the right audience in a cookieless world, and beyond.

Identity Solutions

The Oracle

Stay up on the latest news, insights and inspiration. We’re talking about AWE-some stuff.

Explore now

Are you ready for an identity-constrained future?

Read the infographic

Unlock better ad performance with top-notch creative

Read the infographic

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Our story

Not your parents’ ad tech

We may have been around the block a few times, but with age comes wisdom, and we're using that wisdom to build the future of ad tech. Email. Search. Real-time media. Yahoo didn't just pioneer the foundation of the web we know today. We humanized it.

Get to know us

Don't just take our word for it

Learn how our solutions have helped global brands reach their audiences in unexpected ways.

Get inspired
Saks
BuzzFeed
Bud Light
Toyota
Glewed TV
McDonald’s Canada
HBO
Marriott
Anheuser-Busch
DAZN
Discovery+
EA

Some things to Think About

Ready to Start?
Hey, So Are We.

We're here to help. Tell us what you need and we'll connect you with the right people.

Yahoo has partnered with Programmatic Mechanics to offer the Yahoo DSP as a managed service solution to clients. The Programmatic Mechanics team can provide you access to your account and ensure you are able to take advantage of the powerful targeting and inventory solutions available via the Yahoo DSP. We encourage you to provide further information at the link below and a representative will contact you soon.

Get in touch

MIQ

Yahoo has partnered with MiQ to provide best-in-class managed services to clients. MiQ has deep expertise in activating all of the features and benefits of the Yahoo DSP and its unique capabilities. We encourage you to provide further information at the link below and a representative will contact you soon.

Get in touch

Now, you can access Yahoo’s high-quality ad supply in Taboola Ads, Taboola’s industry leading, AI-powered advertising platform.

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