Press
Get in touch with Yahoo Communications at press@yahooinc.com.
Press Release
|
April 18, 2024
Yahoo and AdImpact partnership unlocks CTV data for enhanced political advertising
Press Release
|
April 16, 2024
Yahoo Brings Identity Solutions to CTV, Bridging the Gap Across Channels and Enhancing Performance
Press Release
|
April 4, 2024
Samba TV Unveils Real-Time Ad Targeting for Political Advertisers to Respond Quickly to Shifting Voter Audiences
Press Release
|
February 28, 2024
Yahoo & Publicis Media Survey Reveals AI Ad Disclosure Increases Consumer Trust
Press Release
|
December 5, 2023
Introducing Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance and Optimization
Press Release
|
November 15, 2023
Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable Performance for Advertisers
In the News
|
November 15, 2023
Advanced Television
WBD, DirecTV and more join Yahoo Backstage
In the News
|
November 8, 2023
Forbes
Six Questions For Elizabeth Herbst-Brady, Chief Revenue Officer, Yahoo
In the News
|
November 3, 2023
MediaPost
Yahoo Gets An Edge, Introduces New Video Ad Options
Press Release
|
November 2, 2023
Yahoo Debuts Edge-2-Edge: A New Collection of Premium Ad Formats
In the News
|
October 30, 2023
Insider
Meet 13 firms that are helping retailers cash in on the $130 billion retail media market
Press Release
|
October 30, 2023
Yahoo Partners with Xperi to Bring Yahoo Content to BMW In-Car Screens
In the News
|
October 26, 2023
Marketers that Matter
The 8 Pillars Of Media And Influence With Yahoo And Superconnector Studios
Press Release
|
October 16, 2023
LiveRamp and Yahoo Partner to Scale Addressability Across the Ad Ecosystem
In the News
|
October 16, 2023
AdExchanger
Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers
In the News
|
October 13, 2023
MediaPost
Yahoo's Cookieless ID Becomes Available Through Twilio
Press Release
|
October 12, 2023
Yahoo To Integrate Identity Solution with Twilio Segment To Drive Greater Advertiser Relevance, Reach
In the News
|
October 4, 2023
Axios
Taboola expects its 30-year Yahoo deal, now live, to boost annual revenue by $1B
In the News
|
September 21, 2023
Mediapost
Yahoo Backstage Expands CTV Capabilities
Press Release
|
September 21, 2023
Yahoo Backstage Boosts CTV Capabilities with FreeWheel, Magnite’s SpringServe, and Publica by IAS Integrations
In the News
|
September 21, 2023
MediaPost
Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS Integrations
Press Release
|
September 19, 2023
Jounce Media Designates Yahoo Backstage as the Open Web's Largest MFA-Free Supply Source
In the News
|
September 19, 2023
Yahooinc
Yahoo Backstage as the Open Web's Largest MFA-Free Supply Source
In the News
|
September 19, 2023
Ad Age
Yahoo Only Big Supply Source Free Of Made-For-Advertising Inventory, According To Audi
Press Release
|
August 15, 2023
Reimagined TechCrunch Disrupt 2023 Features New Stages and Return of Expanded Startup Battlefield Competition
In the News
|
July 27, 2023
TV Technology
Survey: TV Marketers Looking for Better Measurement in Advanced TV Ad Campaigns
Press Release
|
June 19, 2023
Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory
In the News
|
June 19, 2023
Adweek
Yahoo's SPO Push, Backstage, Gives Marketers Direct Access to Publishers Without the SSP
Press Release
|
June 13, 2023
Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide
In the News
|
May 15, 2023
Advanced Television