In the Know

IN THE KNOW. By Yahoo

The best of youth culture in 90 seconds or less

In The Know is a content network that captures the spirit of Gen Z, by creating original short-form videos that are entertaining, uplifting and inclusive. Our content network highlights stories ranging from changemakers and esports stars to the latest must-have products.

20M monthly unique visitors in the U.S.1

Served 400+ short-form videos, every week.

1Comscore, July 2022, U.S.

66M social followers2

Meet users where they are across all platforms.

2Internal brand data

1B monthly video views2

With a heavy focus on shoppable short-form content.

2Internal brand data

IN THE KNOW influencers

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