Press

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Press Release
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December 5, 2023

Introducing Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance and Optimization

Press Release
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November 15, 2023

Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable Performance for Advertisers

In the News
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November 15, 2023
Advanced Television

WBD, DirecTV and more join Yahoo Backstage

In the News
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November 8, 2023
Forbes

Six Questions For Elizabeth Herbst-Brady, Chief Revenue Officer, Yahoo

In the News
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November 3, 2023
MediaPost

Yahoo Gets An Edge, Introduces New Video Ad Options

Press Release
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November 2, 2023

Yahoo Debuts Edge-2-Edge: A New Collection of Premium Ad Formats

In the News
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October 30, 2023
Insider

Meet 13 firms that are helping retailers cash in on the $130 billion retail media market

Press Release
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October 30, 2023

Yahoo Partners with Xperi to Bring Yahoo Content to BMW In-Car Screens

In the News
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October 26, 2023
Marketers that Matter

The 8 Pillars Of Media And Influence With Yahoo And Superconnector Studios

Press Release
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October 16, 2023

LiveRamp and Yahoo Partner to Scale Addressability Across the Ad Ecosystem

In the News
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October 16, 2023
AdExchanger

Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers

In the News
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October 13, 2023
MediaPost

Yahoo's Cookieless ID Becomes Available Through Twilio

Press Release
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October 12, 2023

Yahoo To Integrate Identity Solution with Twilio Segment To Drive Greater Advertiser Relevance, Reach

In the News
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October 4, 2023
Axios

Taboola expects its 30-year Yahoo deal, now live, to boost annual revenue by $1B

In the News
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September 21, 2023
Mediapost

Yahoo Backstage Expands CTV Capabilities

Press Release
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September 21, 2023

Yahoo Backstage Boosts CTV Capabilities with FreeWheel, Magnite’s SpringServe, and Publica by IAS Integrations

In the News
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September 21, 2023
MediaPost

Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS Integrations

Press Release
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September 19, 2023

Jounce Media Designates Yahoo Backstage as the Open Web's Largest MFA-Free Supply Source

In the News
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September 19, 2023
Yahooinc

Yahoo Backstage as the Open Web's Largest MFA-Free Supply Source

In the News
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September 19, 2023
Ad Age

Yahoo Only Big Supply Source Free Of Made-For-Advertising Inventory, According To Audi

Press Release
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August 15, 2023

Reimagined TechCrunch Disrupt 2023 Features New Stages and Return of Expanded Startup Battlefield Competition

In the News
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July 27, 2023
TV Technology

Survey: TV Marketers Looking for Better Measurement in Advanced TV Ad Campaigns

Press Release
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June 19, 2023

Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory

In the News
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June 19, 2023
Adweek

Yahoo's SPO Push, Backstage, Gives Marketers Direct Access to Publishers Without the SSP

Press Release
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June 13, 2023

Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide

In the News
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May 15, 2023
Advanced Television

Yahoo partners with Samba TV

Press Release
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May 15, 2023

Yahoo Partners with Samba TV for Advanced TV solution, Enhancing Targeting and Measurement in UK, Canada & Australia

In the News
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May 3, 2023
Adweek

Chance the Rapper Headlines Yahoo's NewFront

In the News
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May 1, 2023
Broadcasting and Cable

Buyers Cite Advanced Advertising Challenges In Survey From Yahoo

Press Release
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May 1, 2023

Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital Campaigns