Insights Blog
October 10, 2024
When CTV meets Retail Media for your holiday campaigns
October 10, 2024
When CTV meets Retail Media for your holiday campaigns
October 2, 2024
The Recipe to a successful Holiday Media Strategy
October 2, 2024
The Recipe to a successful Holiday Media Strategy
September 25, 2024
Vote for more impactful campaigns
September 25, 2024
Vote for more impactful campaigns
September 18, 2024
Navigating the CTV supply matrix
September 18, 2024
Navigating the CTV supply matrix
September 5, 2024
USAA Focuses on Digital Advertising Efficiencies — and finds opportunities to reduce environmental impact
September 5, 2024
USAA Focuses on Digital Advertising Efficiencies — and finds opportunities to reduce environmental impact
August 26, 2024
The Growing Importance of Contextual Ads in TV’s New Era
August 26, 2024
The Growing Importance of Contextual Ads in TV’s New Era
August 19, 2024
Are you paying for the right kind of attention?
August 19, 2024
Are you paying for the right kind of attention?
August 5, 2024
Google's recent change of plan doesn’t mean slowing down your Identity Strategy
August 5, 2024
Google's recent change of plan doesn’t mean slowing down your Identity Strategy
July 30, 2024
Podcast Boom: Tune In to the Fast-Growing Programmatic Channel
July 30, 2024
Podcast Boom: Tune In to the Fast-Growing Programmatic Channel
July 17, 2024
New Global Research Reveals Dynamics of Consumer Attention and Business Outcomes
July 17, 2024
New Global Research Reveals Dynamics of Consumer Attention and Business Outcomes
July 11, 2024
Capture Viewers During Summer's Streaming Surge
July 11, 2024
Capture Viewers During Summer's Streaming Surge
June 27, 2024
Cannes Lions 2024: Key takeaways from the International Festival of Creativity
June 27, 2024
Cannes Lions 2024: Key takeaways from the International Festival of Creativity
June 26, 2024
Omniscope: Leveraging the power of data and AI to predict the future
June 26, 2024
Omniscope: Leveraging the power of data and AI to predict the future
June 13, 2024
AI in advertising, what the research is saying
June 13, 2024
AI in advertising, what the research is saying
May 13, 2024
Integrating with Privacy Sandbox: An overview of the solution & adoption tracking
May 13, 2024
Integrating with Privacy Sandbox: An overview of the solution & adoption tracking
April 30, 2024
The Evolution of Identity - Part 2: The competitive advantage of non-addressable environments
April 30, 2024
The Evolution of Identity - Part 2: The competitive advantage of non-addressable environments
April 23, 2024
The Evolution of Identity - Part 1: Identity Solutions for addressable: The five attributes you should care about
April 23, 2024
The Evolution of Identity - Part 1: Identity Solutions for addressable: The five attributes you should care about
February 27, 2024
Transparency: The Foundation for Building Trust in AI
February 27, 2024
Transparency: The Foundation for Building Trust in AI
February 8, 2024
Optimize Ad Buying with AI-powered Recommendations
February 8, 2024
Optimize Ad Buying with AI-powered Recommendations
January 17, 2024
CES 2024: Top trends from this year’s show that advertisers need to know
January 17, 2024
CES 2024: Top trends from this year’s show that advertisers need to know
January 10, 2024
The Do’s and Dont's of Identity Testing
January 10, 2024
The Do’s and Dont's of Identity Testing
November 30, 2023
The Evolution of Data-Driven TV Advertising (The Yahoo Version)
November 30, 2023
The Evolution of Data-Driven TV Advertising (The Yahoo Version)
October 23, 2023
Halloween is scary, SPO shouldn’t be
October 23, 2023
Halloween is scary, SPO shouldn’t be
September 28, 2023
Four ways to sleigh your holiday TV campaigns
September 28, 2023
Four ways to sleigh your holiday TV campaigns
August 28, 2023
Convergence Disrupts Our Comfort Zones. We Need to "Learn" Into It.
August 28, 2023
Convergence Disrupts Our Comfort Zones. We Need to "Learn" Into It.
April 27, 2023
Yahoo and Pear Commerce Simplify E‑commerce Experiences for Shoppers and Optimize Conversions for Brands
April 27, 2023
Yahoo and Pear Commerce Simplify E‑commerce Experiences for Shoppers and Optimize Conversions for Brands
April 18, 2023
Powerhouse Creative is a key ingredient in ad effectiveness
April 18, 2023
Powerhouse Creative is a key ingredient in ad effectiveness
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