yahoo Identity solutions

Yahoo DSP

Solutions for growth in a changing world

Unlock an integrated approach to identity with ID-based and ID-less solutions for a cookieless world, and beyond.

A complementary approach to identity

Yahoo Identity Solutions take a privacy-centric, integrated approach to help advertisers future-proof their business in the identity-constrained world. They consist of two components: Yahoo ConnectID, for addressable environemnts and Next-Gen Solutions an AI technology for non-addressable environments. Our solutions work together to maximize campaign's potential across digital environments.

Key Differentiators

1-to-1 relationships

A loyal user-base of consenting, authenticated users across Yahoo media properties and partners powers Yahoo Identity Solutions.


We play nice with others too. We are interoperable with 30+ major CDPs/DMPs for seamless targeting and measurement in the Yahoo DSP.

Privacy first

Consumer choice and privacy is at the core of what we do.

Are you prepared for an identity-constrained future?

The digital landscape is changing to increase consumer privacy and data control. The good news? What’s good for consumers is good for advertisers.

See the infographic

Collaboration with industry partners

We collaboartae with industry bodies such as IAB Tech Lab to provide Yahoo DSP advertisers with a combination of solutions for the identity-consrained world. Additionally we’re testing Privacy Sandbox, close communication with UK's Competition and Markets Authority (CMA).

Ready to Start?
Hey, So Are We.

Our sales team can help you truly connect to audiences with unified solutions scaled for growth.

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