Next-Gen Solutions

Advertiser Solutions

The next generation of contextual targeting

Next-Gen Audiences is an advanced contextual targeting solution rooted in machine learning. Consumers enjoy relevant ad experiences and advertisers reach high-value audiences at scale in the ID-less world – no fingerprinting, no user profiling, no identity needed.

Key Differentiators

Quality audiences

Trained using a sample of identity traffic from Yahoo ConnectID to infer high-quality audiences.

Robust targeting

Based on a mix of real-time signals including content, imprecise location, weather and device type for increased accuracy.


Built to comply with changing privacy laws. No fingerprinting or user profiling applied.


Seamlessly buy and measure ID-less audiences with Yahoo DSP

Next-Gen Buying intelligently optimizes campaigns by bidding between addressable and identity-less supply. Machine learning-powered frequency caps ensure a positive user experience.

Next-Gen Measurement combines our proprietary measurement methodology with third-party industry solutions for a reliable overview of campaign performance.

Yahoo DSP
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Yahoo ConnectID

Yahoo ConnectID uses consent-based, first-party data to bring audiences to life in a world without cookies.

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Our sales team can help you truly connect to audiences with unified solutions scaled for growth.

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