January 21, 2022
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Yahoo and Microsoft partner to bring premium inventory to advertisers

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Our partnership with Microsoft continues to grow. We’re excited to share that we’re now the Supply side platform (SSP) of record for MSN and Outlook.com display supply, expanding upon our existing role as the primary SSP for Microsoft’s video supply across the nine primary markets that Yahoo supports (US, UK, DE, FR, IT, ES, JP, BR, and CA).

Microsoft can now take advantage of our market-leading omnichannel SSP capabilities, including holistic inventory management across devices and screens, and access to our premium and exclusive demand partners including 3,000+ advertisers, agency partners, and demand side platforms (DSPs).

“We believe that aligning our Display Supply Side Platform with our Display Sales partnership in our largest markets is beneficial to advertisers, who are looking for more seamless access to our unique audiences.” - Kya Sainsbury-Carter, VP, Global Partner Sales, Microsoft

Together, we reach over 226M unique users monthly across devices (#3, Comscore U.S. Monthly Audience Rankings Snapshot - November 2020) and 196M unique users monthly on mobile devices (#3, Comscore). Unlike other properties which rely heavily on user-generated content to drive traffic, Yahoo and Microsoft offer premium inventory built for brand safety to help advertisers expand their reach and find new high-value audiences.

DSP and exchange buyers can take advantage of new and improved capabilities across the Yahoo Exchange, including targeting contextually aligned “Super Channel” deals consisting of Microsoft and Yahoo O&O supply (Yahoo, AOL, and more) through a single Deal ID, buying direct 1:1 deals for MSN and Outlook.com supply, and applying unique Microsoft data segments when targeting MSN or Outlook.com inventory.

“We’re excited to deepen our relationship with Microsoft, and to deliver on our promise of building trust and engagement with our customers and users. Our expanded partnership allows us to not only help Microsoft increase revenue, but also provides even greater direct access to premium video and display inventory for our advertising and agency partners.” - Adam Roodman, SVP, Yahoo Exchange

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