Yahoo gets into the festive spirit with John Lewis for the launch of Unexpected Guest: The Experience

The John Lewis Christmas advert has become a much-loved British institution and for many, is the first signal that the festive season has arrived. This year, Yahoo helped audiences step foot inside the magic of one of the nation’s favourite TVCs.

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The John Lewis Christmas advert has become a much-loved British institution and for many, is the first signal that the festive season has arrived. In December 2021, Yahoo helped audiences step foot inside the magic of one of the nation’s favourite TVCs, with a unique immersive experience. Through Unexpected Guest: The Experience, My John Lewis customers could explore the ad’s heartwarming story through the eyes of the advert’s schoolboy character, Nathan. Through the interactive experience, downloadable activity packs and AR animated characters, Yahoo helped bring the iconic John Lewis Christmas spirit to life for families up and down the country like never before.

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About Shiv Gupta

Shiv Gupta is the Founder of U of Digital. After over a decade as an AdTech sales leader for major companies, and upon realizing his love for teaching and seeing all of the knowledge gaps across the ad tech industry, Shiv founded U of Digital in 2018, a company focused on making the complicated digital ad space more easy to understand and more efficient through education.