Yahoo ConnectID

Identity for Publishers

Welcome to the sustainable identity future

Yahoo ConnectID uses consent-based, first-party data from Yahoo properties to maximize your audiences and grow their value in a world without third-party cookies. Monetize your addressable and non-addressable audiences, while respecting consumer choice and privacy.

Key Differentiators

Consumer privacy

We leverage consent-based data from 1-1 consumer relationships. And governance and security controls ensure that data stays within our ecosystem. Privacy plus safety equals happy, trusting users.

Robust insights

Get persistent identity built on resilient identifiers and strong deterministic data, making it easy to truly know, develop deep insights and connect with each individual.

Built for scale

Yahoo ConnectID works at scale across our O&O properties and over 12,000 third-party publisher domains. Secure tomorrow’s growth.

We play nice with others

Yahoo ConnectID directly integrates with leading DMPs and CDPs to seamlessly ingest and activate against third-party data. Interoperability increases the demand pool, welcoming more matched users and unlocking additional spend from Yahoo DSP advertisers.

Yahoo Next-Gen Solutions

No logged-in users? No problem. Next-Gen Solutions is a suite of end-to-end targeting, buying and measurement products for ID-less inventory.

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Ready to Start?
Hey, So Are We.

Our sales team can help you truly connect to audiences with unified solutions scaled for growth.

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