Sustainable identity solutions for growth
Meaningful audience data for a cookieless world, and beyond.
Persistent identity built on real relationships
From search to shopping receipts, we see more than 200B cross-screen user intent signals every day. Our direct consumer relationships across owned and operated sites like Yahoo News, Yahoo Sports and Yahoo Finance allow us to build comprehensive identity-based user profiles.
A loyal user-base of over 290 million consenting users through Yahoo media properties.2
2 Yahoo, Internal data, 2021.
Connect cross-screen, through the power of over 200 billion daily data signals.3
3 Yahoo, Internal data, 2021.
Consumer choice and privacy is at the core of what we do.
A sustainable approach to identity
Yahoo ConnectID uses proprietary logged-in user data from our O&O sites to match with your first-party cookies, creating known audiences even if you have no user identifiers. Yahoo Next-Gen Solutions uses advanced machine learning paired with Yahoo ConnectID data to create value for truly non-addressable audiences.
A unified identity solution for a cookieless future
Yahoo ConnectID draws on data from millions of opted-in users across our global portfolio of O&O media properties.Yahoo ConnectID
Advanced contextual targeting for the ID-less era
When identity isn't available, our Next-Gen Solutions leverage billions of real-time signals to help you monetize better.Next-Gen Solutions
Ready to Start?
Hey, So Are We.
Our sales team can help you truly connect to audiences with unified solutions scaled for growth.Get in Touch