Press

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April 18, 2024

Yahoo and AdImpact partnership unlocks CTV data for enhanced political advertising

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April 16, 2024

Yahoo Brings Identity Solutions to CTV, Bridging the Gap Across Channels and Enhancing Performance

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April 4, 2024

Samba TV Unveils Real-Time Ad Targeting for Political Advertisers to Respond Quickly to Shifting Voter Audiences

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February 28, 2024

Yahoo & Publicis Media Survey Reveals AI Ad Disclosure Increases Consumer Trust

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December 5, 2023

Introducing Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance and Optimization

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November 15, 2023

Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable Performance for Advertisers

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November 2, 2023

Yahoo Debuts Edge-2-Edge: A New Collection of Premium Ad Formats

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October 30, 2023

Yahoo Partners with Xperi to Bring Yahoo Content to BMW In-Car Screens

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October 16, 2023

LiveRamp and Yahoo Partner to Scale Addressability Across the Ad Ecosystem

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October 12, 2023

Yahoo To Integrate Identity Solution with Twilio Segment To Drive Greater Advertiser Relevance, Reach

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September 21, 2023

Yahoo Backstage Boosts CTV Capabilities with FreeWheel, Magnite’s SpringServe, and Publica by IAS Integrations

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September 19, 2023

Jounce Media Designates Yahoo Backstage as the Open Web's Largest MFA-Free Supply Source

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August 15, 2023

Reimagined TechCrunch Disrupt 2023 Features New Stages and Return of Expanded Startup Battlefield Competition

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June 19, 2023

Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory

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June 13, 2023

Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide

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May 15, 2023

Yahoo Partners with Samba TV for Advanced TV solution, Enhancing Targeting and Measurement in UK, Canada & Australia

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May 1, 2023

Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital Campaigns

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January 5, 2023

Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers