Advanced TV

Advertiser Solutions
Watching TV

The big picture on TV

Turbocharge your TV strategy and unlock incremental reach with our data-driven advanced TV solutions, available through the Yahoo DSP.

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Diverse, unique TV data

We layer sophisticated TV partner data, from exclusive Inscape ACR to DIRECTV set-top boxes, to create a best-in-class TV data solution. Take your viewer knowledge to a new level.

Premium supply

We offer first-to-market access to premium services such as Peacock and Tubi, plus household addressable inventory from DIRECTV, Fios and DISH.

Cross-screen planning and measurement

From our Cross-Screen Planner to the Unified TV Report, we help advertisers bridge the gap between linear and digital TV.  Understand the impact of your investment, compare audiences and define the optimal mix.

Watching TV

Advanced TV certification now available

Keep up with audiences’ migration to streaming and increase your ATV skills in just 30 minutes with Yahoo Academy Learning Center course.

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Differentiated Data

19M+

Opted-in devices through our exclusive VIZIO Inscape ACR data partnership.

VIZIO, Internal data, U.S., 2020.

Premium Supply

25M

Live linear addressable households, with exclusive DSP access to Fios and DISH.

Yahoo, Internal data, Q2 2022

Full-Funnel Outcomes

62%

Lower cost per incremental reach vs. PG for a Fortune 500 bank.

Yahoo, Internal data, Q1 2022

Performance
Featured Insight

Understand the impact of your CTV investments

Yesterday’s TV measurement tools can’t keep up with today’s and tomorrow’s audiences. Especially with the industry’s scattered CTV ecosystem. To thrive, you need transparency, flexibility and measurement you can trust. Get this e-book to learn the 3 solutions you should be using to validate your CTV investments.

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Ready to Start?
Hey, So Are We.

Our sales team can help you truly connect to audiences with unified solutions scaled for growth.

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