The big picture on TV
Turbocharge your TV strategy and unlock incremental reach with our data-driven advanced TV solutions, available through the Yahoo DSP.Get in Touch
Diverse, unique TV data
We layer sophisticated TV partner data, from exclusive Inscape ACR to DIRECTV set-top boxes, to create a best-in-class TV data solution. Take your viewer knowledge to a new level.
We offer first-to-market access to premium services such as Peacock and Tubi, plus household addressable inventory from DIRECTV, Fios and DISH.
Cross-screen planning and measurement
From our Cross-Screen Planner to the Unified TV Report, we help advertisers bridge the gap between linear and digital TV. Understand the impact of your investment, compare audiences and define the optimal mix.
Advanced TV certification now available
Keep up with audiences’ migration to streaming and increase your ATV skills in just 30 minutes with Yahoo Academy Learning Center course.Earn your badge
Opted-in devices through our exclusive VIZIO Inscape ACR data partnership.
VIZIO, Internal data, U.S., 2020.
Live linear addressable households, with exclusive DSP access to Fios and DISH.
Yahoo, Internal data, Q2 2022
Lower cost per incremental reach vs. PG for a Fortune 500 bank.
Yahoo, Internal data, Q1 2022
Understand the impact of your CTV investments
Yesterday’s TV measurement tools can’t keep up with today’s and tomorrow’s audiences. Especially with the industry’s scattered CTV ecosystem. To thrive, you need transparency, flexibility and measurement you can trust. Get this e-book to learn the 3 solutions you should be using to validate your CTV investments.Download now
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Our sales team can help you truly connect to audiences with unified solutions scaled for growth.Get in Touch