DirecTV: Ad Supply Partner
Tap into diverse, unique Advanced TV data
You’re looking for a holistic TV data solution, we have you covered. We’re the only omnichannel DSP with access to DIRECTV Advertising’s set-top-box data to power connected TV (CTV) campaign planning, activation and measurement.1 With diverse, unique partners from across the TV ecosystem, coupled with our omnichannel identity graph, the Yahoo Advanced TV (ATV) suite lets you target +80 million CTV households any way you want.2Learn more about Advanced TV
1 Launching in 2023.
2 Yahoo, Internal data, 2022.
Connecting linear and digital TV
Reach 25M live addressable TV households with the same precision targeting and measurement as CTV. And with 80M CTV households across every major publisher and network, you get unparalleled TV reach. Get more viewers, accuracy and growth. All on one platform.
Unique programmatic access to TV inventory
Access DIRECTV Advertising’s addressable TV inventory programmatically through the Yahoo DSP for improved efficiencies and reach across the fragmented TV landscape.
Unlocking Value for TV Buyers
Maximize unique reach across addressable TV and CTV, harness spend efficiencies, and deliver optimal ad experiences for viewers.
Tap into the Yahoo DSP footprint of 25M addressable TV households across DIRECTV, DISH and Fios. 3
3 Yahoo, Internal data, 2022.
Seamlessly plan, buy and measure linear activity, all on the same platform where digital budgets are deployed.
One platform for DIRECTV addressable and streaming inventory
Yahoo is the exclusive omnichannel DSP with access to DIRECTV Advertising’s live addressable TV inventory.
Advertise with Us
Let’s work together to make your next campaign a success.Contact Us