DirecTV: Ad Supply Partner

DIRECTV Advertising

Tap into diverse, unique Advanced TV data

You’re looking for a holistic TV data solution, we have you covered. We’re the only omnichannel DSP with access to DIRECTV Advertising’s set-top-box data to power connected TV (CTV) campaign planning, activation and measurement.1 With diverse, unique partners from across the TV ecosystem, coupled with our omnichannel identity graph, the Yahoo Advanced TV (ATV) suite lets you target +80 million CTV households any way you want.2

Learn more about Advanced TV

1 Launching in 2023.
‍2 Yahoo, Internal data, 2022.

Connecting linear and digital TV

Reach 25M live addressable TV households with the same precision targeting and measurement as CTV. And with 80M CTV households across every major publisher and network, you get unparalleled TV reach. Get more viewers, accuracy and growth. All on one platform.

Unique programmatic access to TV inventory

Access DIRECTV Advertising’s addressable TV inventory programmatically through the Yahoo DSP for improved efficiencies and reach across the fragmented TV landscape.

Unlocking Value for TV Buyers

Complete interoperability

Maximize unique reach across addressable TV and CTV, harness spend efficiencies, and deliver optimal ad experiences for viewers.

Expanded footprint

Tap into the Yahoo DSP footprint of 25M addressable TV households across DIRECTV, DISH and Fios. 3

3 Yahoo, Internal data, 2022.

Simpler buying

Seamlessly plan, buy and measure linear activity, all on the same platform where digital budgets are deployed.

Watching TV

One platform for DIRECTV addressable and streaming inventory

Yahoo is the exclusive omnichannel DSP with access to DIRECTV Advertising’s live addressable TV inventory.

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Announcing our expanded partnership with DIRECTV Advertising: Unlocking new value for CTV buyers

Yahoo and DIRECTV Advertising are making TV ad buys more seamless

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Let’s work together to make your next campaign a success.

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