Saks

A 360° magical holiday shopping experience

How We Did It

Custom selfie filter

An augmented reality (AR)-enabled Instagram filter transported shoppers to a virtual holiday world.

360° shopping

AR gave shoppers a 360° view of products for a try-before-you-buy experience.

QR code video

A video of the AR filter experience with a QR code drove viewers to the Saks Instagram.

The convergence of online and offline commerce means creative, multichannel offerings are now essential to a luxury retailer’s marketing strategy. Customers are seeking digital shopping experiences that excite and inspire through personalized interactions like 360 views of products and try-before-you-buy.

Stephanie Maher, SVP, Brand Marketing at Saks

Background

Holiday your way

A little holiday magic can go a long way. Luxury retailer, Saks, was looking for a creative, personalized solution to reach millennial and Gen Z audiences everywhere. For its “Holiday Your Way campaign,” Saks teamed up with us to design a virtual holiday experience where shoppers could express their signature style while exploring relevant products.

Solutions

Styling with augmented reality

We designed an augmented reality (AR) selfie filter for Instagram that transported shoppers to a tropical beach, a glamorous holiday party, or a snowy ski lodge just by tilting their heads. While enjoying their new background, customers could virtually try on Saks products and accessories to match their vacation mode and then later browse those products in the Holiday Gift Guide on In The Know by Yahoo. The campaign also included native video and Mobile Moments video executions.

Results

Leading the way in retail innovation

Holiday Your Way was recognized across the industry, and was the Top 10 Overall winner in Pressboard’s Top 100 Branded Content Partnerships of 2021. The campaign received more than 17.4M media impressions across Yahoo and social media, with content views totaling 4.9M. By reaching extensive relevant audiences across Yahoo, Saks spread the magic of the season far and wide, helping connect engaged shoppers with their must-have holiday items.

Source: Saks social accounts and Yahoo internal data, 2021

At Saks, we are always looking for fresh and exciting ways to connect with new and existing customers. This partnership with Yahoo was the perfect opportunity to create a custom experience rooted in innovation and powered by ad technology to drive awareness with millennial and Gen Z audiences.

Stephanie Maher, SVP, Brand Marketing at Saks