yahoo Identity solutions
Yahoo DSP
Solutions for growth in a changing world
Unlock an integrated approach to identity with ID-based and ID-less solutions for a cookieless world, and beyond.

Persistent identity built on real relationships
From search to shopping receipts, we see more than 200B cross-screen user intent signals every day. Our direct consumer relationships across owned and operated sites like Yahoo News, Yahoo Sports and Yahoo Finance allow us to build comprehensive identity-based user profiles.
Key Differentiators
1-to-1 relationships
A loyal user-base of over 335M consenting users through Yahoo media properties.2
2 Yahoo, Internal data, 2023.
Diverse data
Connect cross-screen, through the power of over 200 billion daily data signals.3
3 Yahoo, Internal data, 2023.
Privacy first
Consumer choice and privacy is at the core of what we do.

A complementary approach to identity
Reach your audiences across all environments with a holistic identity solution that’s designed for the future.
A unified identity solution for a cookieless future
Yahoo ConnectID uses consent-based, first-party data to bring audiences to life in a world without cookies. Reach your audience with meaningful and relevant ad experiences, while respecting consumer choice and privacy.
Yahoo ConnectIDCohort-based approach for the ID-less era
When identity isn't available, our Next-Gen Solutions leverage machine learning and billions of real-time signals to infer high-quality audiences.
Next-Gen Solutions


Are you prepared for an identity-constrained future?
The digital landscape is changing to increase consumer privacy and data control. From global legislation to technology changes, we cover the shifting privacy landscape and how an integrated identity approach is essential for growth in a changing world.
See the infographicStay in the Loop



December 9, 2022
New year, new you: 3 ways to drive growth with identity



December 9, 2022
New year, new you: 3 ways to drive growth with identity



November 17, 2022
Reaching consumers in a cookieless, privacy-driven world



November 17, 2022
Reaching consumers in a cookieless, privacy-driven world



November 17, 2022
Solving for fragmentation with omnichannel ad solutions



November 17, 2022
Solving for fragmentation with omnichannel ad solutions



November 11, 2022
Is the industry in denial? Facing facts about an identity constrained future.



November 11, 2022
Is the industry in denial? Facing facts about an identity constrained future.



June 13, 2022
Creating advantages: The outlook on programmatic buying



June 13, 2022
Creating advantages: The outlook on programmatic buying



May 29, 2022
How we helped an insurance company take on next-generation marketing with privacy in mind



May 29, 2022
How we helped an insurance company take on next-generation marketing with privacy in mind



May 27, 2022
Yahoo's 2022 APAC Growth Summit puts immersive ad tech, identity, digital-out-of-home and connected TV at center stage



May 27, 2022
Yahoo's 2022 APAC Growth Summit puts immersive ad tech, identity, digital-out-of-home and connected TV at center stage
Ready to Start?
Hey, So Are We.
Our sales team can help you truly connect to audiences with unified solutions scaled for growth.
Get in Touch