Yahoo’s A/B testing approach simulates the identity-constrained future and enabled Klick’s Media team to gather valuable insights.
A control line ran across supply as it is today. A test line running on the same inventory, but removing 3P cookies and device IDs (including Chrome), leveraged Yahoo Identity Solutions to ensure effective targeting and buying.
Easy setup & full control: Our transparent approach gave Klick’s Media team full control to set up the desired campaign parameters, such as targeting and frequency capping.
The Yahoo DSP team provided continuous support throughout the process and helped Klick take full advantage of identity testing capabilities within the Yahoo DSP.