The Oracle

Fun fact - Yahoo is actually an acronym for Yet Another Hierarchical Officious Oracle. So let this be your look inside the Oracle to all things Yahoo Advertising. You may be surprised what you'll find.

Insights Blog

We spend a lot of time thinking about all things advertising. Consider this our journal for all the exciting things we have top of mind.

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November 30, 2023

The Evolution of Data-Driven TV Advertising (The Yahoo Version)

November 30, 2023

The Evolution of Data-Driven TV Advertising (The Yahoo Version)

October 23, 2023

Halloween is scary, SPO shouldn’t be

October 23, 2023

Halloween is scary, SPO shouldn’t be

September 28, 2023

Four ways to sleigh your holiday TV campaigns

September 28, 2023

Four ways to sleigh your holiday TV campaigns

August 28, 2023

Convergence Disrupts Our Comfort Zones. We Need to "Learn" Into It.

August 28, 2023

Convergence Disrupts Our Comfort Zones. We Need to "Learn" Into It.

April 27, 2023

Yahoo and Pear Commerce Simplify E‑commerce Experiences for Shoppers and Optimize Conversions for Brands

April 27, 2023

Yahoo and Pear Commerce Simplify E‑commerce Experiences for Shoppers and Optimize Conversions for Brands

April 18, 2023

Powerhouse Creative is a key ingredient in ad effectiveness

April 18, 2023

Powerhouse Creative is a key ingredient in ad effectiveness

March 21, 2023

Attracting Attention: Optimizing CTV Advertising Engagement

March 21, 2023

Attracting Attention: Optimizing CTV Advertising Engagement

January 12, 2023

3 reasons to start your post-cookie planning today

January 12, 2023

3 reasons to start your post-cookie planning today

January 11, 2023

CES 2023: 5 trends from this year’s show advertisers need to leverage

January 11, 2023

CES 2023: 5 trends from this year’s show advertisers need to leverage

January 9, 2023

Identity myths busted

January 9, 2023

Identity myths busted

January 6, 2023

The Yahoo Interview: How BuzzFeed connects with audiences today and in an ID-less world

January 6, 2023

The Yahoo Interview: How BuzzFeed connects with audiences today and in an ID-less world

January 5, 2023

Ad Tech to Take Meaningful Steps in 2023: Advancing Identity, TV and Retail

January 5, 2023

Ad Tech to Take Meaningful Steps in 2023: Advancing Identity, TV and Retail

December 9, 2022

New year, new you: 3 ways to drive growth with identity

December 9, 2022

New year, new you: 3 ways to drive growth with identity

December 1, 2022

3 ways to improve ad buying efficiency and outcomes during tough economic times

December 1, 2022

3 ways to improve ad buying efficiency and outcomes during tough economic times

November 17, 2022

Reaching consumers in a cookieless, privacy-driven world

November 17, 2022

Reaching consumers in a cookieless, privacy-driven world

November 17, 2022

Why digital out-of-home is integral to your marketing strategy

November 17, 2022

Why digital out-of-home is integral to your marketing strategy

November 17, 2022

Solving for fragmentation with omnichannel ad solutions

November 17, 2022

Solving for fragmentation with omnichannel ad solutions

November 17, 2022

How to measure your marketing in an ID-less environment

November 17, 2022

How to measure your marketing in an ID-less environment

November 11, 2022

Is the industry in denial? Facing facts about an identity constrained future.

November 11, 2022

Is the industry in denial? Facing facts about an identity constrained future.

August 19, 2022

Yahoo in-house ad creative team’s top performing creatives

August 19, 2022

Yahoo in-house ad creative team’s top performing creatives

In the news

Not to brag but we do some pretty cool stuff and since they won't let us post selfies to Instagram to share it all, you can find out what we've been up to here.

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September 12, 2023

New Yahoo study in Australia reveals over 66% of auto buyers ditch brand loyalty, paving the path for marketers' innovation

September 12, 2023

New Yahoo study in Australia reveals over 66% of auto buyers ditch brand loyalty, paving the path for marketers' innovation

July 28, 2023

Jack Daniel’s Music Drop

July 28, 2023

Jack Daniel’s Music Drop

February 23, 2023

Yahoo Brings AR to the All-New Toyota Crown

February 23, 2023

Yahoo Brings AR to the All-New Toyota Crown

December 20, 2022

Yahoo Creative Studios brings the rainforest to life for Dare Iced Coffee

December 20, 2022

Yahoo Creative Studios brings the rainforest to life for Dare Iced Coffee

October 17, 2022

Announcing our expanded partnership with DIRECTV Advertising: Unlocking new value for CTV buyers

October 17, 2022

Announcing our expanded partnership with DIRECTV Advertising: Unlocking new value for CTV buyers

October 13, 2022

How Yahoo and Lowe’s One Roof Media Network are working together to build great media experiences

October 13, 2022

How Yahoo and Lowe’s One Roof Media Network are working together to build great media experiences

September 21, 2022

Introducing Yahoo Member Connect: A future-proof monetization solution for retail media networks and beyond

September 21, 2022

Introducing Yahoo Member Connect: A future-proof monetization solution for retail media networks and beyond

July 19, 2022

Dominos Pizza partners with Yahoo to tap into the minds of pizza lovers

July 19, 2022

Dominos Pizza partners with Yahoo to tap into the minds of pizza lovers

June 17, 2022

Yahoo and DIRECTV Advertising are making TV ad buys more seamless

June 17, 2022

Yahoo and DIRECTV Advertising are making TV ad buys more seamless

June 13, 2022

Creating advantages: The outlook on programmatic buying

June 13, 2022

Creating advantages: The outlook on programmatic buying

June 1, 2022

Yahoo Asia Big Idea Chair Awards 2021 Winners Announcement

June 1, 2022

Yahoo Asia Big Idea Chair Awards 2021 Winners Announcement

June 1, 2022

Yahoo launches Black Art. Black Stories. Black Voices.

June 1, 2022

Yahoo launches Black Art. Black Stories. Black Voices.

May 27, 2022

Yahoo's 2022 APAC Growth Summit puts immersive ad tech, identity, digital-out-of-home and connected TV at center stage

May 27, 2022

Yahoo's 2022 APAC Growth Summit puts immersive ad tech, identity, digital-out-of-home and connected TV at center stage

May 16, 2022

Yahoo and Marriott International debut first hospitality media network

May 16, 2022

Yahoo and Marriott International debut first hospitality media network

May 13, 2022

Promising Young Leaders: Forty Rising Stars Chosen for 2022 Yahoo Academy

May 13, 2022

Promising Young Leaders: Forty Rising Stars Chosen for 2022 Yahoo Academy

May 12, 2022

Yahoo and Future Art showcase the future of creativity, innovative tech and crypto-art

May 12, 2022

Yahoo and Future Art showcase the future of creativity, innovative tech and crypto-art

May 5, 2022

Yahoo Expands Winning Partnership With Near Across APAC

May 5, 2022

Yahoo Expands Winning Partnership With Near Across APAC

May 3, 2022

Yahoo and JCDecaux Unveil Market First Digital Out of Home Omnichannel Integration

May 3, 2022

Yahoo and JCDecaux Unveil Market First Digital Out of Home Omnichannel Integration

April 27, 2022

Key Findings from the HK2A Ad Spend Projections 2022

April 27, 2022

Key Findings from the HK2A Ad Spend Projections 2022

April 12, 2022

Yahoo and Maisie Wilen steal the show at NYFW with a first-of-its-kind digital fashion experience

April 12, 2022

Yahoo and Maisie Wilen steal the show at NYFW with a first-of-its-kind digital fashion experience

Thought Leadership

This is all the stuff they didn’t cover in textbooks. Stay up to date with all things advertising by checking out the variety of different assets below.